Customized, Performance-Driven Contractor Websites
Your whole marketing world, both on and offline, revolves around your website. Your website is your most vital marketing asset, your biggest lead generator, your 24/7 salesperson.
You want a contractor website uniquely branded for your home services business that can draw in and convert customers well. And you need it to fit within your budget and timeline.
Projects Plus Marketing is a website creation and digital marketing agency that serves hard-working contractors like you. Since 1995, we have committed to helping local business owners succeed in the digital world.
As former contractors ourselves, we understand the unique challenges that contracting companies face and have the expert marketing experience to help them thrive. We make sure our clients have a top-performing website that converts well, delivering real results in only a few months.
An Engaging WordPress Contractor Website That You Own
In almost all cases, we use WordPress for contractor website design. More than 43% of websites use WordPress because it is beneficial for search engine rankings and provides a fast and secure customer experience.
Not only will you have a lead-focused, engaging WordPress site, but you’ll also own your own website. Some web companies have secret terms in their contracts to keep you stuck without rights to your website. With Projects Plus Marketing, however, you’ll always own your website, your content, and your unique marketing assets.
Contractor Trades We Serve
Essential Systems
Electricians
HVAC
Plumbers
Windows & Doors
Exterior Maintenance
Gutters
Landscaping
Pest Control
Pools
Renovation/Repair
Drywall
Flooring
Handyman
Painting
Website Content Drives Conversion
When most internet users search for home services, they’re skimming through tons of search results to find specific information that suits their needs.
Having a contractor website with useful, concise, and relevant information about your services can establish trust and attract new customers. This, in turn, may lead to more people hiring you.
Projects Plus Marketing's copywriters create engaging content that answers home services customers' questions and builds trust. With this content, your new contractor website will be ready and running to start gaining results.
Website Content Amplifies SEO
Besides persuading customers that you're the top choice, you also want to persuade search engines that you're the preferred option for their search results.
Contractor website content is the cornerstone of your search engine optimization. Through key content marketing techniques, you’ll give search engines like Google what they need to rank your site for money-making search terms.
The result? High-performing webpages that rank in search results and skillfully convert your site visitors into leads. This long-term, lasting investment will pay for itself many times over.
A Very Noticeable Improvement In Leads!
"Since Michelle started managing my Internet presence and SEO, I have seen a VERY noticeable improvement in leads through our website and through searches on Google, Yelp, and several others that I didn't even know about! It is remarkable how effective her work has been when I was paying the same thing to another service and getting nothing – for nearly a year with them! Thanks for your efforts, Michelle. It is paying off for me! The internet went from being a source of a few leads to being my leading source!"
What To Expect From Your Contractor Website
At Projects Plus, your contractor website design will be expertly branded for your company with tailored messaging and a professional design. But "pretty" isn't going to convert customers. Learn how we build proven marketing tactics right into the infrastructure so you gain leads.
1. Customization
Your WordPress contractor website will be customized to fit your business and reach your goals. Upon launch, you’ll have a website brimming with all the features needed to manage SEO, conversion, branding, and reputation. In fact, we can even train you or your team to make content updates upon request!
2. Security
The internet is a breeding ground for hackers and malware that causes severe damage to your business revenue and reputation.
Your WordPress contractor website is developed around security for you and your customers. You’ll never have to worry whether sensitive information, like passwords or payment information, will be stolen. We’ll also continue to monitor your website long after its creation to ensure that it stays this way despite technological advancements.
3. Search-Optimized Content
As experts in local contractor marketing for over 25 years, we know what it takes to create website content that effectively increases search results.
First, we perform a comprehensive analysis to see what your ideal customers expect to learn from your website. Then, we develop a search-optimized website structure and build out customized content that both prospective customers and search engines will love.
Our Contractor Website Content Includes:
- An easy-to-navigate home page that engages customers to investigate you further.
- An About Us page that proves to customers that you can solve their problems.
- Individual pages describing your services and motivating readers to action.
- Keyword-rich page titles, descriptions, and headlines (on-page optimization).
- A 'Services' page that describes all of your services.
- Pages that build customer trust, like project galleries, FAQs, and Testimonials pages.
4. Conversion-Ready Features
Our website creation services also include proven sales strategies to boost leads and conversions. Your contractor website will compel visitors to take the actions you want them to take, like scheduling appointments, filling out a lead form, or making a phone call.
Conversion-Focused Website Features Include:
- Clickable phone number and ‘Schedule Estimate’ buttons in prominent places on your website.
- A Contact Us page with customer resources, like embedded maps and easy-to-use forms.
- Clear, seamless navigation so visitors can find the information they want.
Frequently Asked Questions About Contractor Websites
A well-designed website is a great investment in your contracting business. Learn why with our commonly asked questions.
A website is the strongest marketing asset that contractors can have in today’s digital age. A strong online presence not only enhances your contracting business’ credibility but also makes it easier for potential clients to find and hire you.
A well-designed website showcases your work, customer testimonials, and contact information, helping you reach a broader audience and grow your business.
A contractor website is absolutely worth it!
A contractor website is a long-term investment that keeps on giving. It's like having a 24/7 salesman who knows the needs of your customers inside and out. You’ll have a steady flow of qualified leads and ideal customers coming in to hire you, resulting in a successful home services business that truly stands out among the competition.
Your website should be a one-stop destination for your potential customers. Visitors should be able to view your portfolio of past projects, find detailed service descriptions and contact information, and easily schedule appointments and consultations.
It’s also important to ensure that your website is secure, search-optimized, and conversion-ready to fully benefit from this long-term investment and grow your contracting business.
You can use many techniques to make your home services website stand out from competitors. The goal is to make your website visitors' lives easier. So, answer their questions, provide an effortless customer experience, and invest in professional website designers and copywriters.