Specialized Service Business and Contractor Marketing Since 1995

Amplifying Contractors' Success Through Customized Marketing Solutions

Unlike agencies that offer a broad range of services, Projects Plus Marketing has honed our expertise in home services marketing, positioning ourselves as an intimately specialized team that understands the unique challenges and opportunities within your industry.

We've moved away from conventional agency models that often leave contractors feeling unheard and overcharged, and instead made your satisfaction and results the main focus of everything we do - from lead generation to local SEO and everything in-between.

Michelle and her team are dedicated to supporting talented entrepreneurs in the trades industry. We understand how important a steady flow of leads is for the success of contractors, who often juggle multiple responsibilities. Let us become your passionate advocates, loyal advisors, and number one fans in the ever-evolving realm of marketing. We aim to continually earn your trust and help your home services business thrive.

What's Your Vision for the Future?

Most of our contracting clients have personal goals that depend on the success of their business.

• Perhaps you are preparing to retire in ten years.
• Maybe you're passing the business down to your children.
• It may be you plan to expand into new territory or services.
• You might just want to earn a bunch more money.
• Or you're looking to sell your business down the road.

This overlap between your business, and how it affects your personal life, is one thing that sets Projects Plus apart. An effective marketing strategy should benefit the business well beyond tomorrow, next month, or even next year.

Michelle Adamo

Local Marketing Strategist

Michelle Adamo is a highly-skilled digital marketing strategist with a wealth of experience in the industry. Her journey began in 1994 when she left the corporate world to establish Projects Plus Marketing in St. Paul, Minnesota. Right from the start, Michelle worked with prominent clients such as U.S. Bank, General Mills, and 3M, where she built custom CRM databases and trained staff on leveraging the power of data for marketing.

Michelle soon shifted her focus to small local businesses, offering a wide-range of cutting-edge, strategic, and highly-effective marketing services, as well as imparting her expertise with new entrepreneurs.

Vince Adamo

Digital Advertising Director

Vince brings tremendous experience to both your operations and your marketing. After working for 30 years in international banking, he pursued his dream of entrepreneurship.

First, he completed 500 hours of yoga teacher training and launched a local yoga studio. Several years later, he sold the studio, and followed in his father’s footsteps as owner-operator of a painting contractor business.

During those years, he handled his own marketing. He earned Google Ads certification and currently manages a talented team of digital ad professionals for Projects Plus.

He also discovered a calling to help other business owners succeed. So, he sold his paint company and transitioned to coaching and consulting for home improvement contractors.

Vince can help you with profit and loss analysis, finding and managing crews, internet advertising, and much more from his offices in Arizona and Wisconsin.

Chelsey Smullen

Digital Marketing Assistant

Whether it's researching trends and analytics, developing a strategy to get a leg up on competitors, or writing expert content, Chelsey enjoys helping our clients succeed through integral work that's done behind the scenes at Projects Plus Marketing.

Chelsey combines her rich knowledge of home services businesses and nearly a decade of marketing experience to help our clients solve problems and reach goals. As she works on vital projects for our contractors, her second-in-command, Kida, will be offering a helping paw by begging for peanut butter and belly scratches.