A small team that focuses on one thing.
We help home service contractors turn online searches into scheduled estimates. That’s been our focus since 1995. Most of our work is in the home services industry, with the occasional referral client outside the trades.
What Contractors Say
Contractors we've worked with say it best.
Posted on GoogleTrustindex verifies that the original source of the review is Google. Michelle Adamo rocks!! Shared her valuable time and insights and was very helpful.Posted on GoogleTrustindex verifies that the original source of the review is Google. I have used Michelle Adamo and her team at Projects Plus Marketing for website creation, search engine optimization, content creation, and website maintenance for the last several years. They have always done a fantastic job for our business and I feel very fortunate to be working with them. I highly recommend Michelle and Projects Plus Marketing to anyone needing help in these areas with their business!Posted on GoogleTrustindex verifies that the original source of the review is Google. When it comes to marketing your business, Michelle & Projects Plus should be your go-to company. She and her team take the time to understand you, your business, your clients and the value you provide, to formulate the most effective marketing strategies. They have a genuine interest in helping you grow & be the best you can be.Posted on GoogleTrustindex verifies that the original source of the review is Google. Worked with Michelle and project Plus for years over a couple of different companies and always top notch!Posted on GoogleTrustindex verifies that the original source of the review is Google. I can't say enough amazing things about Michelle. She delivered us results quickly (we had a lot to fix!), takes time to explain her methods, and has added a ton of value to our marketing process. We've already seen big jumps in our internet presence - we are so grateful for her time and expertise!Posted on GoogleTrustindex verifies that the original source of the review is Google. We signed up for local internet marketing with Projects Plus many years ago and were overwhelmed with new business. We cancelled our ad in the business pages of the phone book as we realized that internet searches were replacing the phone book as the new way to advertise. We continue to have a valuable relationship with Projects Plus. They serve our small business well. Projects Plus is a company that you can trust.Posted on GoogleTrustindex verifies that the original source of the review is Google. The Projects Plus team is amazing. We have worked with them on several projects and love the fact that they are very honest, ethical, and responsive to your needs. Unfortunately, that is hard to find in their industry, so we were thrilled to find them. Looking forward to all the results we get from their services.
How It Works
Simple, transparent, no surprises.
1. Tell us what’s going on.
We’ll ask about your business, your goals, what’s frustrating you, and where leads are falling short. This isn’t a sales call — it’s how we figure out where to start.
2. We diagnose the bottleneck.
We review your website, Google Business Profile, and local visibility to find what’s helping and what’s hurting.
3. You get a clear plan.
Prioritized recommendations, honest pricing, and month-to-month flexibility. We implement, optimize, and check in monthly.
Core Team + Trusted Partners
Michelle Adamo
CEO + Lead Marketing Strategist
Michelle founded Projects Plus Marketing in 1995, bringing corporate-level strategy from clients like U.S. Bank, General Mills, and 3M to the businesses that needed it most — local contractors. By 2010, home services became her exclusive focus, and it's stayed that way since.
She leads strategy for every client — you won't be handed off to a junior account manager. Three decades in, she still picks up the phone, still runs the monthly calls, and still cares whether your marketing is actually producing booked jobs.
Jacob Grinstead
CIO + Digital Marketing Analyst
Jacob runs the data and operations side of PPM. Google Analytics and Google Ads certified, he's turned underperforming ad campaigns into 400% ROI by reworking targeting, bidding strategy, and conversion tracking from the ground up.
He’s also the one keeping our clients ahead of what’s next — integrating AI tools to reduce campaign management costs, identifying emerging ad platforms like ChatGPT and AI-powered search ads, and making sure every dollar spent is backed by clear performance data. You get transparent reporting and specific recommendations, not dashboards full of vanity metrics.
Chelsey Smullen
Digital Marketing Specialist
Chelsey brings over a decade of marketing expertise focused on local search. She handles technical SEO audits, Google Business Profile optimization, content strategy, and AI-assisted workflows — all adapted specifically for how homeowners search for contractors.
She stays ahead of how Google's AI-driven search results are reshaping local visibility, ensuring our clients’ strategies evolve as the landscape shifts. Chelsey spots opportunities that generalist marketers miss because she understands the home services industry from the inside.
Chad Wheeler
Web Designer + Developer · Web Designs Your Way
Chad has been our web design and development partner for over a decade. He and his team at
Web Designs Your Way handle the WordPress builds, site maintenance, security, and technical troubleshooting that keep our clients' websites running smoothly.
What makes Chad invaluable to our clients is his responsiveness. When something breaks or needs a fast turnaround, he delivers — no tickets, no runaround. We handle the strategy and optimization; Chad makes sure the technical foundation is solid.
Ready for more scheduled estimates?
Tell us about your business and we’ll help you identify the next step — no pressure, no pitch.