Woman extended her hand for a handshake, Projects Plus Marketing

Specialized Service Business and Contractor Marketing Since 1995

Projects Plus Marketing is an Arizona-based digital marketing agency exclusively dedicated to serving contractors like you. With a rich history spanning nearly three decades, we have continually been committed to assisting local business owners succeed in the home services industry. Learn more about our team.

Amplifying Contractors' Success Through Customized Marketing Solutions

Unlike agencies that offer a broad range of services, Projects Plus Marketing has honed our expertise in home services marketing, positioning ourselves as an intimately specialized team that understands the unique challenges and opportunities within your industry.

We've moved away from conventional agency models that often leave contractors feeling unheard and overcharged, and instead made your satisfaction and results the main focus of everything we do - from lead generation to local SEO and everything in-between.

Michelle and her team are dedicated to supporting talented entrepreneurs in the trades industry. We understand how important a steady flow of leads is for the success of contractors, who often juggle multiple responsibilities. Let us become your passionate advocates, loyal advisors, and number one fans in the ever-evolving realm of marketing. We aim to continually earn your trust and help your home services business thrive.

What's Your Vision for the Future?

Most of our contracting clients have personal goals that depend on the success of their business.

  • Perhaps you are preparing to retire in ten years.
  • Maybe you're passing the business down to your children.
  • It may be you plan to expand into new territory or services.
  • You might just want to earn a bunch more money.
  • Or you're looking to sell your business down the road.

This overlap between your business, and how it affects your personal life, is one thing that sets Projects Plus apart. An effective marketing strategy should benefit the business well beyond tomorrow, next month, or even next year.

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Chris B. Handyman - Minnesota

"Michelle and her staff at Projects Plus are outstanding. They really know how to get you the best exposure and results on the internet. I get the majority of my business from the internet and Michelle and her team make sure people find me with minimal work on my part. I have been using Projects Plus for many years now and I know they are a big part of how I was able to double my business revenue - she doubled my leads! And my business continues to grow. I recommend Michelle and the Projects Plus team highly!"

5 Star Reviews 200

Meet Our Founder Michelle

Michelle Adamo

Local Marketing Strategist

Michelle Adamo is a highly-skilled digital marketing strategist with a wealth of experience in the industry. Her journey began in 1994 when she left the corporate world to establish Projects Plus Marketing in St. Paul, Minnesota. Right from the start, Michelle worked with prominent clients such as U.S. Bank, General Mills, and 3M, where she built custom CRM databases and trained staff on leveraging the power of data for marketing.

Michelle soon shifted her focus to small local businesses, offering a wide-range of cutting-edge, strategic, and highly-effective marketing services, as well as imparting her expertise with new entrepreneurs.

Michelle Adamo, Local Business Strategist for Contractors, hiking with her two German Shepherds
Vince and Michelle Adamo, Contractor Marketing Specialists and Owners of Projects Plus Marketing in Maricopa AZ

As her business continued to thrive, Michelle made the decision in 2010 to specialize in contractor marketing, specifically home services contractors, who had always been her favorite clients. By referring away other clients and building a small, dedicated team, Michelle has upheld her ultimate goal to provide exceptional service to contractors and make a meaningful impact.

In 2016, Michelle relocated to Arizona, bidding farewell to Minnesota's winters and embracing over 300 days of sunshine per year. Today, Michelle continues to dedicatedly support her clients remotely from her new location in addition to being an active member of several digital marketing peer groups and a mastermind group.

Meet The Projects Plus Marketing Team

Projects Plus Marketing has assembled a dynamic and diverse team of talented professionals dedicated to taking contractors' online presence to the next level.

In addition to the below team members, PPM is also comprised of website developers and graphic designers who craft visually stunning and user-friendly websites, skilled content writers who create engaging and persuasive copy, and SEO and PPC specialists who expertly manage targeted campaigns that deliver measurable results.

With ongoing training and a commitment to staying ahead of industry changes, we are fully equipped to help your business thrive in the digital landscape.

Headshot of Vince Adamo, Digital Advertising Director for Projects Plus Marketing
Vince Adamo, Digital Advertising Director, on a hike with his two German Shepherds

Vince Adamo

Digital Advertising Director

Vince brings tremendous experience to both your operations and your marketing. After working for 30 years in international banking, he pursued his dream of entrepreneurship.

First, he completed 500 hours of yoga teacher training and launched a local yoga studio. Several years later, he sold the studio, and followed in his father’s footsteps as owner-operator of a painting contractor business.

During those years, he handled his own marketing. He earned Google Ads certification and currently manages a talented team of digital ad professionals for Projects Plus.

He also discovered a calling to help other business owners succeed. So, he sold his paint company and transitioned to coaching and consulting for home improvement contractors.

Vince can help you with profit and loss analysis, finding and managing crews, internet advertising, and much more from his offices in Arizona and Wisconsin.

Chelsey Smullen

Digital Marketing Assistant

Whether it's researching trends and analytics, developing a strategy to get a leg up on competitors, or writing expert content, Chelsey enjoys helping our clients succeed through integral work that's done behind the scenes at Projects Plus Marketing.

Chelsey combines her rich knowledge of home services businesses and nearly a decade of marketing experience to help our clients solve problems and reach goals. As she works on vital projects for our contractors, her second-in-command, Kida, will be offering a helping paw by begging for peanut butter and belly scratches.

Chelsey Smullen, Digital Marketing Assistant at Projects Plus Marketing

How PPM Differs From Other Marketing Agencies

In the realm of digital marketing, we are dedicated to the success of your contracting business as if it were our own. See how we differ from other agencies, and be sure to read through our client testimonials.

Fair and Transparent Pricing

At Projects Plus, we believe in fair and transparent pricing, which is why we have moved away from the conventional profit-based pricing model used by many marketing agencies. We don't take a cut of your hard-earned profits; instead, we offer below-market pricing options that prioritize your success above all else.

Personalized Attention

We value open lines of communication and trust, which is why we provide monthly strategy calls, ensuring that you receive personalized attention and guidance. Forget about impersonal monthly reports; we prefer direct contact, enabling us to address your specific needs efficiently.

No Huge Commitments

Circumstances change in life, which is why we offer our services on a month-to-month basis. There are no long-term contracts or binding commitments. Even so, many of our clients have been with us for a decade or more, a testament to our dedication, trust, exceptional service, and tangible results.

Request a Free Consultation

Ready to boost your online visibility and drive more traffic to your website? Contact us now for recommendations that will help your business grow.